Fred Williams Cycles, was originally founded in 1950 by Fred himself.
Now the shop is cared for by Fred’s two son’s Mike and Steve, who are both vastly experienced in all disciplines of cycling needs.
Fred was a former BLRC Midlands Champion with a long list of Time Trial & Mass road race wins under his belt which helped to form the foundations and reputation of the shop as one of the countries leading cycles retailers.

The shop based in Wolverhampton in the Midlands is just undergoing its latest refit.
With the excellent knowledge of the staff it's probably one of the Midlands most well known cyclist shops. The staff have a vast knowledge of all various aspects of cycling and you can guarantee some of the best service and advice any where in the country.

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Andrew Tennant, who rides for FredWilliamsCycles, is now not only European Team Pursuit Champion, but also British Pursuit Champion, and to top that, he has just won the World Championships Individual Pursuit!